So you have a great idea for a new business BUT you don’t
have a lot of money in order to market it… What do you do?
I’ve found 3 simple ideas for marketing your new business
venture when you’re low on funds.
1.
We always hear about importance of an elevator
pitch. Many people don’t even know what an elevator pitch truly so to help you
out, an elevator pitch is designed as a communication tool that will help you
to articulate your message (ElevatorPitchEssentials.com). When you’re looking
for a new job, we’re constantly advised that we should create an elevator pitch
about ourselves in order to get people interested in our qualifications. The
same tool can be used when you’re trying to find investors for your new
business. In order to create one, all you need is a something to record it on.
This is the opportunity to be creative so you can do a simple video or even
narrate a presentation. Just make sure that you include important details to
make investors want to contact you.
2.
Find a team of like-minded individuals to work
with. This will allow you to gain some first-hand experience of the “Do’s and
Don’ts” for your new business. In the end, this can definitely help to save you
from making simple mistakes because you can hear what others have already
learned. Also, you can take some of the heavy work burden from yourself by
sharing the workload. Try bouncing ideas off of each other and come up with a
simple plan to work together. Make sure that everyone is heard thoroughly and
respected.
3.
Lastly, take advantage of networking
opportunities. You can meet other entrepreneurs at various events all over the
country. Don’t feel the need to restrict yourself to your particular industry
because you never know who may be able to help you in the future. Many events
are usually free of charge and take place in the evenings or on the weekends.
So if you’re working a regular full-time job, you are still able to attend
them. As easy way to take advantage is to look for events when you’re traveling
to other cities. This will allow you to see what is taking place around the
country and find valuable resources elsewhere.
Always remember to get legal advice from certified
professionals. There are many other cost-effective solutions out there for you
to take full advantage of when starting your new business so make sure that you
do what works best for you and your business.
---- Jackee Walker
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